AS Saint-Etienne : Maracineanu validates the arrival of new investors in Ligue 1 | ASSE News

Zapping Goal! soccer club Top 10: the best active Ligue 1 passers

With the more than probable promulgation of the “Sports Law” which will allow the LFP to create its commercial company, Vincent Labrune will be able to set up his project and seek investors to return to the capital of French football. Purpose of the maneuver: quickly raise 1.5 billion by selling part of the TV and commercial rights to a private partner. A strategy already adopted in Spain where the clubs were able to benefit from immediate income to deal with the Covid.

The Minister of Sports in favor of the commercial company LFP

From Saint-Etienne, where she attended the ASSE – Montpellier match (3-1), the Minister of Sports Roxana Maracineanu said she was very favorable to this project: “I wish the League that it can bring in a lot of money… But that won’t come right away. With the League, the Federation, the deputies and the senators, we are ready to facilitate the evolution of the economic model of football. We will allow the creation of a commercial company. It will be intended to help the League and the clubs to market their TV broadcasting and marketing rights”.

However, in this amendment pushed by the LREM deputy Cédric Roussel, the Government wants to keep a right of scrutiny on things: “Everything will be done under the supervision and with the opinion of the Ministry of Sports. We want to allow this company to see the light of day and make it attractive enough to help clubs immediately. This restructuring will make it possible in the future to rethink the football product in France but also its sale beyond our borders”.

The Sports Law validated by Roxana Maracineanu

If she is in favor of the creation of a commercial company of the LFP which will allow investment funds to enter the capital of Ligue 1, Roxana Maracineanu nevertheless wishes that this kind of development be supervised.

Alexandre Corboz