January 11, 2022 at 7:56 PM by Thomas
All clubs have theirs, it is an obligation in this digitalized world, it is used as much for promotion, as for business, or as media to convey the official word. The formations of the Ligue 1 field, season 2021-2022 all have a presence on the internet, but not the same audiences in terms of public attendance.
PSG crushes Ligue 1 in terms of attendance on its site
As we have done in previous seasons, we looked at each person’s traffic, taking as a basis the data from the specialized marketing tool, Similar Web, one of the world leaders in measurement and analysis. web sites. Over the last three months of 2021, Ligue 1 has accumulated 6,243,569 visits, of which around a third, for Paris Saint-Germain alone. There is no data provided for the Montpellier HSC, which approached an average of 40,000 monthly visits, in previous seasons.
ASSE is right on the club average for the 2021-2022 season
On average at the end of 2021, clubs recorded 328,609 monthly visits, i.e. the almost perfect equivalence of AS Saint-Etienne, fifth franchise in Ligue 1, to bring together the most people on its official website. In front, the PSG.fr domain, the only one with more than a million and even more than 2 million, is at least three times more frequented than the dolphin, the OL and up to 118 times more, that the promoted Clermont Foot.
OL and OM on the podium, AS Monaco is in the middle of the standings
Paris SG is the one that offers its site in the most different languages (nine), which has earned it a wider international reach. Otherwise, there is some sort of logic between the popularity of clubs seen on social media and those with the most visitors, but that is not entirely true. Especially for AS Monaco, second in number of followers on the main social networks, who is only here in the soft underbelly of his championship. Behind Paris, Olympique Lyonnais and Olympique de Marseille follow on the podium.
The audiences of the official websites of Ligue 1 clubs 2021-22
| Club | Website | Number of visits in December | 3 month average |
|---|---|---|---|
| Clermont Foot | clermontfoot.com | 15,000 | 18,300 |
| ESTAC Troyes | estac.fr | 45,000 | 46,660 |
| SCO Angers | angers-sco.fr | 55,000 | 54 930 |
| FC Lorient | fclweb.fr | 70,000 | 67,760 |