December 23, 2021 at 8:05 PM by Thomas
All change at AS Saint-Etienne. Soon even the owners of the club. Before that, the sponsors for those that the Greens count more important. This season, mutualist group Aesio has given way to operator Zebet, after six years of presence, first under the name Eovi-MCD, from 2015 to 2018, then Aesio, following. Next June, as we revealed to you, at Sportune, the equipment manufacturer Le Coq Sportif will retire, opening the way for the arrival of another brand to dress the Saint-Etienne collective.
Major sponsors who play on the ASSE jersey
These two sponsors (Le Coq Sportif and Zebet) are the main members of the club. Those who bring in the most, out of the almost ten million euros a year, which are worth cumulatively, the trading partners. Should we understand, excluding merchandising revenue, which the club declares each season, except surely in 2019, with an exceptionally rich season in the “advertising sponsors” line; almost twice that of the other financial years.
About twenty partners classified into 3 levels of importance
Business partners account for less than a quarter of AS Saint-Etienne’s turnover, excluding transactions on the transfer market. It has over 20 sponsors, which it divides into three levels of importance. The Up2it and Smart Good Things brands, also new on the jersey (respectively on the back and on the left sleeve) are included in the “official partners”. Note, about the second, that its founder, Serge Bueno, is one of the declared candidates for the takeover of the Saint-Etienne club.
The sponsors of AS Saint-Etienne for the 2021-2022 season
Main partners
Le Coq Sportif, ZeBet
Official partners
Atrium, ByMyCar.fr, Afflelou, WF Event, Smart Good Thing, Up2it, Aésio Mutuelle, Piscines Desjoyaux, Department of Loire, Casino Group, Saint-Etienne Métropole, Crédit Agricole Haute Loire, Association Coeur Vert
Official suppliers
Radio Scoop, Reynaud Fleur, Keolis, Coca-Cola, Toma Interim, Senoriales, Mondial Protection
The evolution of sponsorship revenues at AS Saint-Etienne
