Because times are changing, AS Saint-Étienne wishes to develop its logo and visual identity. To do this, ASSE is launching a popular, innovative and collaborative approach to co-construct its new visual identity with its supporters, integrated at each stage of the project.
The approach is authentic. Transparent. And so legitimate for a popular club like AS Saint-Étienne!
This identity is that of a team, of a club, but also and above all the pride of a city, of a people! The lovers of the Greens have gone through everything for their team: glory, pain, France and even Europe, always united in the same wave. In the energized atmosphere of the Cauldron or elsewhere, always united around the same fervor, the same passion.
Because the future is being built more than ever together, because our supporters inspire us, the “Green People” are invited from this Wednesday September 15 to express themselves on the platform vertlavenir.asse.fr to contribute to the first stage of this unique, inclusive and innovative project.
Exchange and collaboration workshops will also be initiated before a final popular vote is offered to club lovers in early November 2021.
The next logo and associated visual identity will take effect at the start of the 2022-2023 season.
For ASSE, change:
first is to listen,
Thanks to its dedicated platform vertlavenir.asse.fr and its extensive consultation available from September 15, the club gives a voice to all those who wish to express themselves on the club’s identity and its future logo.
it is also collaborating,
42 people from different backgrounds (representatives of supporters’ groups, partners, ambassadors, supporters who responded to the consultation …), but with the common point of their love for the Greens, will participate on October 2 in co-construction workshops for discuss in more detail the identity of the club and their vision of the future logo. Several creative avenues will then be developed before these 42 passionate people retain only two.
it’s finally time to vote.
Because the club is built on the values of proximity and sharing, the general public, in all its diversity, will have the final choice by voting between the finalist logos. More than a tribute to lovers of the Greens, it is a common project that we want to share … a unique opportunity for our supporters, as for ASSE, to mark the future.
Let’s come together Green L’Avenir !
> Jean-François Soucasse (Executive President of AS Saint-Étienne): “We are committed to bringing together lovers of “Sainté” around this unifying and innovative project. A collaborative and transparent project, which marks a new stage in the evolution of AS Saint-Étienne“.
I PARTICIPATE
To carry out this mission, ASSE is supported by the Barony and Trenta agencies (Stéphanois 30A communication group).