Nearly 10,000 supporters have already given their opinion on the new graphic identity of AS Saint-Étienne.
The oldest Ligue 1 logo
This Tuesday evening, more than 9,000 people had already participated by going to the dedicated platform. You have until October 15 to report your feelings.
Then, it is a group of 42 people, from various backgrounds, who will work with a communication agency to create two different logos. And then it will be up to you again to choose and vote for the final version next November.
There is therefore still time to give its opinion. “We have been talking about the change of the logo for a long time. You have to know that this is the oldest logo of L1, it is almost 30 years old so it is time to change it and we are going to do that in collaboration with the supporters, from start to finish.“, says Thomas Granger, the new communication manager at ASSE.
The star kept and the year 1933 added?
“You just have to answer a questionnaire. There are 19 questions and it takes about ten minutes. We ask what type of green do you like, what elements do you want on the logo, what makes Saint-Étienne proud, etc. And there are already a few trends emerging. Supporters are for example attached to the star, so it should be kept, but maybe moved. And the year of the club’s pro status, 1933, emerges in the remarks and could also appear for the first time on the future logo. As it is the Green people who decide, in the end, there should be no disappointment …“
The new logo will be used from the 2022/2023 season.