Yesterday, AS Saint-Etienne announced its desire to change its logo with use from the 2022-2023 season.
To design its new visual identity, the club decided to launch a collaborative approach and involve supporters in the various stages of creation. “The approach is authentic. Transparent. And so legitimate for a popular club like AS Saint-Étienne! “ ASSE said in its press release. It remains to be seen how this desire to change the current logo will be received by the supporters.
“Green for the Future”
In detail, AS Saint-Etienne will be accompanied by Barony and Trenta agencies (Stéphanois communication group 30A).
To carry out this project, the club is launching the vertlavenir.asse.fr site and invites supporters who wish to participate in the first phase of the consultation phase around the club’s identity until October 15.
Phase 2 of “collaboration” will involve a total of 42 people from different backgrounds (representatives of supporters’ groups, partners, ambassadors, supporters who responded to the consultation, etc.). They will participate in co-construction workshops on the identity of the club and their vision for the future logo. They will choose the 2 logos which will be voted on by the community.
Phase 3 will be the voting phase, from November 5 to 12. Green supporters will have to decide between the 2 finalist logos.
Phase 4, that of the revelation of the new logo, will take place at the end of November-beginning of December. A coat of arms that will be used from the 2022-2023 season.
It remains to be seen whether the new ASSE logo will mark the start of a new era in ownership with the sale of the club. ” At one point or another we’re going to get there eventually, we have to. I would like this to happen before the end of the calendar year. If we find the right candidate, who meets our criteria, the change will normally only be beneficial for the club. For, given our DNA, again to play the first five or six places. »Said Roland Romeyer a few days ago at France Blue.
In recent years, many French football clubs have changed their logo such as: