Announced by several market specialists, including Romain Molina, a few months ago, the collaboration between AS Saint-Etienne and Le Coq Sportif will not be extended. Its end is scheduled for next June.
Le Coq Sportif and ASSE have a long common history. The two entities were already advancing together in the 1970s until the 83-84 season before reforming a winning team in 2015. However, the Covid-19 pandemic and the economic crisis that it engendered strongly impacted the equipment manufacturer French who will not be able to continue this historic partnership. Information confirmed by Sportune. The partnership between the two entities will end on June 30, 2022. The Danish firm, Hummel, is expected to take over from the French group on the AS Saint-Etienne jersey.