This is an issue that was announced recently as almost complete at ASSE, but which will ultimately have to wait a little longer. Bernard Caïazzo and Roland Romeyer have issued a new press release on the sale of the Saint-Etienne club.
ASSE sale: Caïazzo and Romeyer reset the counter to 0
While the sale process of AS Saint-Étienne would have accelerated in recent days, in particular with the project of the Cambodian prince Norodom Ravichak, Bernard Caiazzo and Roland romeyer questioned the process. The reason ? The two ASSE presidents reportedly disliked the media leaks from some candidates. From now on, the leaders of the Greens are no longer in a hurry to sell and are looking for the right buyer.
In the meantime, Caïazzo and Romeyer have mandated a Parisian communication agency to manage the communication around the sale of the club. Thus, ASSE will now speak on this issue via the communication agency JPMA / SB, a structure belonging to Patrick Chêne, a journalist from the region who has long worked for France Télévisions and who founded the Sporever Group (also called Media365 ). In its press release, the current management of AS Saint-Etienne details the sale process through the KMPG firm and explains that the shareholders regret the unfounded rumors.
ASSE press release on the sale of the club
“On April 13, in a logic of inheritance, the shareholders announced their intention to sell the ASSE club. In order to guarantee the success of the sale, they decided to entrust the selection of candidates and the management of the sale process to KPMG, a merger-acquisition consultancy firm, whose mission in particular is to verify the financial credibility of the candidates on the basis of elements provided and in-depth investigations.
After verifying the veracity of the commitments made, KPMG decides – or not – to continue the discussions and then to give the candidates access to the elements allowing them to submit a firm offer. This usual approach in the world of mergers and acquisitions allows club leaders and operational staff to remain focused on their function and their objectives. The independent action taken by KPMG also ensures that the field is not open to “fancy” offers.
The confidentiality agreement signed by all candidates should protect the club against the spread of rumors that often pollute this type of very strategic file. But some obviously find in these situations an opportunity to do some good publicity at a good price. This has been verified in some of the recent club transfer cases in the past. The club’s sale file will be managed without urgency and without haste. Only candidates whose credibility has been objectively validated by KPMG will be selected.
The shareholders obviously regret the unfounded rumors, but know that they will never destabilize the employees of the club. They will also be the first to be informed of any developments in the case as provided by law and out of respect for their work and their involvement. “