The reputation of Noham Abdellaoui, the young Algerian U17 international from AS Saint-Étienne, has crossed borders, and the team of rapper Jay-Z has looked into his case.
If his career as a rapper made him a world star, just like his marriage to Beyoncé, Jay-Z has now become a formidable businessman. For those who doubt it, for example, we learned this week that the luxury giant LVMH had invested by offering itself 50% of the Champagne company Armand de Brignac, owned by Jay-Z. Regarding AS Saint-Étienne, another huge company set up by the American star is concerned. Indeed, the rapper launched Roc Nation Sports, a division of Roc Nation, which supports the careers of athletes in all disciplines. While Jay-Z manages footballers like Kevin de Bruyne, Romelu Lukaku and others in this way, he also has in his portfolio such famous athletes as Kevin Durant (NBA, Nets) and many US sports stars. But Jay-Z’s company also wants to recruit future nuggets and it is in this context that Noham Abdellaoui, U17 international defender of ASSE, joined Roc Nation Sports.
Alan Redmond, head of football at Roc Nation, told Progress the reasons for this choice. ” It is about recruiting players with high potential after having conducted an investigation into the player’s emotional environment, and of course his footballing abilities and his room for improvement. We are targeting the best French players in their age categories, of course, but also athletes who want to change the situation “, Said the representative of Jay-Z about the choice to sign Noham Abdellaoui, who will continue his career with AS Saint-Étienne before knowing what the future holds. As the regional daily recalls, young players from Olympique de Marseille, Ilyes Zouaoui and Aylan Benyahia, have also signed with Roc Nation Sports.