26 August 2020 at 18:20 by Thomas
The 2020-21 season begins. With how many subscribers on social networks for Ligue 1 clubs?
They are 17% more numerous among all the clubs in Ligue 1 and approximately as many (17.4%) in addition, to follow the PSG. They are the subscribers to the accounts of French football clubs on social networks. Findings from SportBusiness.Club observations at the start of the 2020-21 season. With PSG, in the lead in numbers and present on almost all existing platforms.
Only PSG, OM, AS Monaco, FC Nantes, ASSE and LOSC are everywhere
They are only six – PSG, OM, AS Monaco, FC Nantes, ASSE and LOSC – to have an account everywhere, that is to say on the main networks, Facebook, Twitter and Instagram and the others, like Youtube, and the one that is progressing the most at the moment, Tik Tok. Paris is playing far ahead, with a more international community (82.3 million subscribers), behind the fight between OM (11.2 million) and AS Monaco (11). Olympique Lyonnais at just over 7 million is just behind them, not far.
Facebook and Instagram are the most frequented and the most growing network
The networks under the leadership of Mark Zuckerberg are the most popular, starting with Facebook, they have 65 million subscribers at the Ligue 1 club, but it is the image platform, Instagram, which is growing the most; they are 30% more to follow the teams of the championship, over the last past year. At the bottom of the standings, Nîmes Olympique brings up the rear in numbers of “likes”, at just over 200,000 across all media. The promoted RC Lens and FC Lorient, thanks to a heavy history with Ligue 1, slipped directly to twelfth and thirteenth place, with 0.586 and 764 million subscribers respectively.
All the details here