ASSE has just pulled off a big blow. While the Loire club is on sale, the management is still on the job. On Tuesday, she formalized the signing of a new partnership with a start-up.
ASSE and UP2IT, partners for 3 seasons
Ranked 11th in Ligue 1 after last season, the ASSE prepares for the 2021-2022 fiscal year. The general manager, Claude Puel, is looking for reinforcements in order to target the top 5. In the meantime, the Saint-Etienne management has just signed a partnership with UP2IT, the first social network dedicated to sport in the world. The duration of their partnership is three years, until June 2024.
“This Tuesday, June 15, AS Saint-Étienne is officially launching on UP2IT, a platform intended for athletes, sports fans, sports clubs, but also the general public. A start-up in Aix-en-Provence, UP2IT is joining the community of official club partners for the next three seasons. Its logo will be present on the back of the jersey, above the names of the players. The first social network dedicated to sport in the world, UP2IT will also have enhanced visibility on all of ASSE’s communication media “, communicated the Loire club.
“Emblematic captain of the Greens from 2007 to 2020, Loïc Perrin will also be one of the ambassadors of this social network, the ambition of which is to bring together sports enthusiasts, so that they can easily find each other and can discuss subjects that are relevant to them. bind ”, indicated Sainté.
Reactions from Romeyer and the founding president of UP2IT
President of the Board of ASSE, Roland Romeyer was delighted to marry UP2IT. “It is a source of pride for AS Saint-Étienne to welcome among its official partners a start-up specializing in sport and whose leaders, passionate about football, make the Greens one of their main vectors of communication. This social network is part of our desire to maintain links and closeness with our supporters who are part of the club’s DNA, “he said.
Sébastien Frapolli, founding president of the start-up partner of the Greens said he was “very happy to sign this partnership with AS Saint-Étienne. This merger confirms our desire to highlight, on the application, legendary sports clubs and to offer them first-rate visibility. Fans will thus be able to share the passion of their favorite club, but also have the chance to gain fan experiences as close as possible to the players. That’s the UP2IT spirit, ”he explained.